Elementary was founded by Aashna who grew up in a family always surrounded by colors, fabrics & textiles. Her family has been manufacturing textiles for the last 50 years & is trusted by millions of households around the world. Aashna wanted to leverage this trust and build a new brand that caters to the needs of women & children and brings joy to them.



Through Elementary, Aashna wanted to impact lives of fellow women: Women who would work with her in her team to create products and women for whom she would create these products to make their lives simpler.

At Elementary, we design products for moms-to-be, for their babies and their homes/ surroundings. Right from the raw material to the end product, everything is designed and developed in India

. The idea behind Elementary is not only to design & sell beautiful products, but more importantly, it is to simplify a woman’s life as a parent, a caregiver and help her enter a new role seamlessly.

With our handcrafted collection of ultra soft fabrics, calm prints and vibrant colors, we are sure enough to bring a smile to every face. We hope to stay your companion, support you & give you something you and your li'l one will use & cherish for years to come!

Always basic, never boring - Elementary is made for your perfect little ones & for the perfect you!

For women, by women! \m/